Tuesday 8 January 2008

Context & Brief

As the second of the two studio elements this module will build upon knowledge gained in 'Studio Practice One' and requires an external element in the form of a client to provide a simulated or live brief. This module:
• Facilitates the development and application of studio skills (in studio and on location) within a simulated or real work scenario.
• Facilitates the development and application of collaborative skills through client-based work, and the understanding of defining roles and responsibilities within the studio environment.
• Encourages students to evaluate the options available within studio practice.
• Draws upon and feeds into PD2 and PP2 where students are encouraged to explore personal strategies for their pathways into a professional area of photographic practice of interest to them.
• Supports and informs business studies module through an understanding of the financial costs involved in studio practice.

All photographers need some form of communication to promote themselves; the most effective way to let customers know who they are is with visual material. Think of this brief as a mini portfolio showcasing your best work and ideas.

Create an A5 double-sided flyer to promote who you are and what inspires you to be a photographer. The finished flyer could land on a photography studio’s desk for future employment or could be the start of your own studio. Think about the layout before starting, as long as it fits double sided A5 it doesn’t matter if it’s portrait or landscape or how you position the images on the flyer.

The name of the studio must feature somewhere on the flyer, your own name, or a studio name. Add any text you feel is relevant to promote your idea. Let your images speak of you, showing your interests e.g. textures, colour, lighting, food, outdoor, music, people etc. Be as creative as you like, the image can be just a suggestion or something. Think about the print quality, there are many different techniques to consider.

This brief gives you the opportunity to consider the roles of set building, location finders, make up artists, stylists and art directors, to give you a broader understanding of the roles that operate in the studio environment.

You must research into the financial implications of various aspects of your shoot. This will inform your business studies module later in the year.

Deadline 5th March 2008.

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